After talking with the other single ladies at pizza night, I'm forging into OK Cupid too. I have to say that the UX is a bazillion times better already, and a lot more fun to fill out than Match.com. I looked at a guy's profile and on the right was a column of others ("more like him") but with little descriptors as to how they were different.
more desiring of sex
more socially conservative
I can't wait until they roll out the feature that Hipmunk.com has, so I can sort the gents by agony.